After weeks of anticipation, many Spotify users found this year’s Wrapped disappointing-some called it “boring” or a “flop.Chief complaints centered on Spotify focusing more on an AI-powered podcast collaboration with Google than its usual creative features. Popular elements like music personality assessments, audio aura visuals, and shareable games were noticeably absent. Users also missed detailed stats, such as top music genres and top podcasts, which had been Wrapped staples.
On X, the #SpotifyWrapped2024 is full of complaints. “Underwhelming,” “disappointing,” and that it did not have its usual magic are a few common descriptions one sees on the posts. People nevertheless shared screenshots for their Wrapped, but gripes ruled the conversation. A post calling Wrapped a “flop” racked up over 108,000 likes.
This year’s AI-powered podcast split opinions, with some users appreciating the advanced technology, while others felt it replaced more engaging interactive features. Similarly, the new segment “Your Music Evolution” tries to chart changes in users’ musical tastes but has left some feeling it was strange and poorly executed.
Additionally, not all of the top podcasts users listened to made it into Wrapped. Spotify explained that it had to do with particular listening criteria, but this disappointed many users. Others also had trouble finding their “Your Top Songs 2024” playlist since it wasn’t directly linked from within the Wrapped experience.
Some also had criticisms about this year’s graphics and design for Wrapped. While some users enjoyed the visuals, others referred to them as “basic” or “uninspired.Many users connected their dissatisfaction to Spotify’s recent layoffs, suggesting staffing cuts impacted Wrapped quality. Spotify let go of 2,300 employees in 2023, which affected operations more than expected.
Though Wrapped is a yearly feature, Spotify said it’s an effort that requires collaboration across multiple teams in marketing, product, and beyond. Work on next year’s Wrapped has already begun, but Spotify declined to discuss the specifics of this year’s decisions. Instead, a spokesperson said, “Each year, we look to bring something new and different to Wrapped.
While some users appreciated the change, the general response seems to indicate that this year’s Wrapped missed the mark for many.
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