How to do more (for less) with geolocation in 2025

Geolocation drives today’s customer experiences, powering delivery apps, ride-sharing, e-commerce, and more. Tools like base maps, address autocomplete, geofencing, and analytics are essential, but relying on multiple vendors for these creates fragmented systems, operational complexity, and rising costs.

In 2025, businesses face economic pressures to streamline operations and cut costs while improving efficiency. Consolidating geolocation tools into a single platform, like Radar, can reduce overhead and unlock growth opportunities. Radar combines maps, geofencing, and geolocation compliance into one cost-effective solution, eliminating the need for multiple vendors and their associated costs.

Here’s why consolidation is the future:

• Lower Costs: Transitioning from multiple vendors to Radar can save businesses up to 50% on maps API fees.
• Streamlined Performance: One platform reduces engineering hours spent maintaining multiple APIs and simplifies implementation, with Radar enabling setup in just one sprint.
• Enhanced Customer Experience: Consolidation closes data silos and improves reliability, providing frictionless location-based interactions.

Businesses like Bojangles, a fast-casual restaurant chain, have seen major benefits. By switching to Radar, they reduced maps API costs by 60%, improved guest experiences, and implemented scalable geofencing solutions for features like arrival detection and on-premise app engagement.

Geofencing, powered by Radar, enhances marketing and operations by delivering targeted messages, gathering valuable customer behavior data, and even enabling competitive strategies. For example, RetailMeNot increased foot traffic by 20% using geofencing.

With Radar’s modern geolocation technology, businesses can simplify operations, reduce costs, and unlock new growth opportunities, turning geolocation into a strategic asset rather than an expense. Whether you’re in retail, QSR, gaming, or logistics, 2025 is the year to make the switch and drive growth with a unified geolocation platform.