The tech world was taken aback when Beats, a subsidiary of Apple, revealed its latest addition to the market – a selection of iPhone 16 cases. The move is noteworthy as it demonstrates substantial growth for the headphone manufacturer since being acquired by Apple more than ten years prior.
These recently launched cases, sold at $49, are tailored to enhance the iPhone 16’s MagSafe charging features and pioneering Camera Control button. The cases are constructed with polycarbonate material and embedded with a soft fiber interior providing not only an elegant but also defensive solution for Apple’s current premium phone.
Following the discontinuation of its FineWoven line, Beats is introducing a new range of cases that appears to address the gap. With these latest releases being treated with a scratch-resistant coating, durability and longevity are guaranteed, indicating an emphasis on customer satisfaction by Beats.
Apple has granted Beats a significant degree of autonomy following the acquisition. However, by introducing iPhone 16 cases under their name, they hint at an impending expansion of products offered in Apple’s ecosystem. This strategic maneuver could enhance Beats’ reputation as a high-end accessory brand that sidles perfectly into Apple’s existing array line-up involving iPhones, iPads and Macs.
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