Bluesky introduces video support for user profiles.

Bluesky ramps up video-focused features. Hot on the heels of launching a TikTok-style personalized video feed last week, the social network has now introduced a video tab for user profiles. The feature lets users showcase their uploaded videos – an original or one shared from other platforms like TikTok.

The video tab is a new way Bluesky users can interact with the app, and it opens up monetization opportunities, such as allowing longer or higher-quality video uploads for paying subscribers through the service it plans to offer.

But not everyone is happy with the new direction Bluesky is taking. Some users are worried the platform is going to become yet another TikTok competitor. Since the announcement, a few have asked for an option to disable the video tab on their profiles. Others believe that Bluesky should focus on features such as an Edit button, which many users are accustomed to having on platforms like X.

Interest in video-first features is still strong, despite mixed reactions. A number of developers have already started working on video-first Bluesky clients, including Berlin developer Sebastian Vogelsang, who created Skeets and Flashes, the latter a “Bluesky Instagram,” along with teams behind apps like Reelo and Skylight.

Especially notable, entrepreneur Mark Cuban has indicated he wants to invest in video apps built atop the AT Protocol underlying Bluesky and could, therefore, catalyze the making of video-focused tools within it.

The video tab was introduced through Bluesky’s 1.97 update, which also came with new functionalities such as blocking users, clearing conversations after reporting direct messages, and improved translations. These updates are meant to improve the experience while trying to address some concerns.

Bluesky is pushing toward video, and in doing so, reflects a greater industry trend toward the medium. The platform looks to gain consumers and stay competitive by integrating the features. Yet, despite setbacks, demand in video-based social engagement could catapult Bluesky through the next months.