Snap plans to add watermarks to images created with its AI-powered tools

Snap Inc., the company behind the popular social media app Snapchat, is introducing watermarks for images created using its AI tools. This move aims to increase transparency and help users identify content generated by artificial intelligence.

The watermark, a subtle combination of the Snapchat ghost logo and a sparkle icon, will appear on any AI-generated image saved or exported from the app. This aligns with similar efforts by other tech giants like Meta and Google to promote responsible AI use and combat potential misinformation.

Snap offers various AI-powered features, including subscriber-exclusive image editing tools and the selfie filter playground “Dreams.” Previously, the company used sparkle icons within the app to indicate AI usage. Now, the watermarks will extend this transparency beyond Snapchat itself.

Snap’s commitment to AI safety extends beyond watermarks. They partnered with HackerOne to stress-test their AI tools and minimize bias in results. Additionally, following the controversial launch of the “My AI” chatbot in 2023, Snap introduced parental controls within the Family Center to regulate children’s interactions with AI features.

This focus on responsible AI development demonstrates Snap’s proactive approach to user safety and trust in the ever-evolving world of artificial intelligence.