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TikTok challenges messaging apps with the introduction of group chats

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TikTok is now stepping beyond its usual video sharing function to compete with messaging giants such as WhatsApp and Apple Messages. The app’s newest addition of group chats enables up to 32 users to communicate simultaneously, bringing even more connectivity opportunities for TikTok enthusiasts.

TikTok’s latest addition endeavors to evolve from being primarily a source of entertainment, into becoming a more interconnected social platform for users to connect and engage with their friends on deeper levels. Within the app, watching videos simultaneously while commenting or reacting allows for easier interaction without sharing links through external communication channels.

In order to prioritize the safety of all users, particularly minors, TikTok has established rigorous regulations. Users under 15 years old are not permitted to participate in group chats and further protections have been put into place for those aged between 16 and 17. These measures consist of mandating mutual followers when inviting individuals to groups as well as granting approval authority for new members amongst teens themselves.

It’s effortless to establish a group chat. By clicking the “Chat” icon in their inbox, individuals can pick friends and initiate a group conversation. To become part of the group, they must select and accept an invite on TikTok. Additionally, within direct messaging functionalities, users may insert custom stickers designed exclusively for this platform that make conversations more enjoyable and engaging experiences.

With the inclusion of group chats, TikTok’s transformation into a complete social platform is accelerating and it now poses as strong competition for established messaging apps.

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