Profound is transforming brand visibility with AI-driven search optimization.

For over a decade, manufacturers have centered on search engine optimization (search engine marketing) to boost their online visibility and rank high in search results. However, with the rise of AI chatbots like ChatGPT and Claude, the panorama of search is shifting. Consequently, brands now want a fresh technique to navigate this modification.

Enter Profound, a new platform designed to assist manufacturers understand their presence in AI-driven searches. Launched in advance this year by means of James Cadwallader and Dylan Babbs, Profound tracks commonplace seek queries relevant to brands. For example, car groups can see queries like “what’s the nice SUV?” The platform additionally allows users to conduct distinctive searches, studying how AI structures rank the trustworthiness of web sites discussing particular products.

Cadwallader, who formerly founded the statistics-pushed marketing company Kyra, changed into inspired to create Profound after seeing the impact of AI on line seek. He and Babbs, who met at South Park Commons, desired to deal with how manufacturers like Nike appear in AI-generated seek results. Cadwallader highlighted the challenge of maintaining visibility in an international wherein AI gives more than one product recommendations in response to queries.

Profound’s dynamic platform adapts to the evolving nature of AI search algorithms, unlike traditional static search engine marketing methods. This flexibility permits brands to screen modifications and modify their strategies as a result. The startup, nevertheless in its early stages, has already secured a considerable branding agency as a patron and has extra contracts in progress.

With $3.5 million in seed funding from great investors which includes Keith Rabois, Khosla Ventures, and Saga, Profound is poised to expand. The price range will assist hiring and in addition technology improvement. Ben Braverman of Saga praised Cadwallader’s enthusiasm and foresight in AI, noting the developing want for such technology.

In conclusion, as AI search continues to evolve, Profound pursuits to end up an critical tool for brands worldwide, supporting them to understand and manipulate their presence in AI-pushed search results.