Telegram to launch advert sales-sharing with Toncoin next month.

Telegram CEO Pavel Durov introduced the imminent launch of the agency’s advert platform, set to debut subsequent month. This platform will permit channel owners to get hold of financial rewards in toncoin, a cryptocurrency on the TON blockchain. Under this initiative, channel proprietors will obtain 50% of the revenue generated through displaying commercials of their channels.

While Telegram channels entice an excellent a thousand billion perspectives month-to-month, only 10% of these are monetized via Telegram Ads. In March, the Telegram Ad Platform may be available to channel owners in nearly a hundred countries, marking a considerable circulate closer to content monetization.

Although eligibility specifics were not furnished, Telegram plans to use the TON blockchain exclusively for fast and secure ad payments and withdrawals. Durov emphasised that, much like their method with Telegram usernames on Fragment, ads may be bought, and revenue may be shared in toncoin. This creates a cycle wherein content creators can either coins out their toncoins or reinvest them to beautify their channels.

Following this news, the TON token skilled a nearly 40% surge to over $2.92, settling at $2.65 on the time of writing.

Telegram’s access into ad sales sharing aligns it with systems like YouTube and X (formerly Twitter), each imparting such programs. YouTube, a part of the YouTube Partner Program, affords creators 55% percentage of advert revenue. X commenced its revenue-sharing initiative in July 2023. Meta is also exploring new payout fashions for its Ads on Reels monetization application.

Boasting over 800 million month-to-month lively customers globally, Telegram channels acquire a dazzling 500 billion perspectives every month. The move closer to advert sales sharing indicates Telegram’s commitment to empowering content creators and aligns with broader enterprise developments.

News Source : Techcrunch